LESSON 2
IDEATION
Coming up with ideas to start a business can be hard. The problem is some of us don’t think we are creative enough to come up with a good idea, but on the other hand, some people create dozens of great ideas.
But even the people who can creatively come up with ideas that sound good can fail. This is because even the ideas that sound great can be bad idea. So then the question on everyone’s mind is “How do you come up with great idea?” Well that’s easy, the answer is you don’t…
Task
Talk to 5 people who share the same characteristics. For example: High School students who walk to school, or Single mothers with new born babies. Try finding out if there are problems they share, go back to the drawing board and think about a solution for them
Examples
Ask yourself these questions:
This is how some of the world’s top entrepreneurs go about finding problems that make the best business idea.
Firstly, they talk to customers first and interview them to find what problems they are going to.
Secondly, they don’t talk to just anyone, the make sure that they focus on a target market or a segmented market.
Thirdly, find the pattern in the problems. If you can find similar problems shared between people.
Hashtag
#PrideFactorIdeation