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Discover How To Use Instagram, WhatsApp and Facebook To Grow and Monetize Your Business


The move to online marketing has resulted in hundreds of small, micro and medium sized enterprises (SMME’s) competing for the attention of customers and clients on digital platforms ranging from social media to mobile applications.

To address the need for digital marketing skills that enable cost effective methods to stand out in this cluttered marketplace, the Pride Factor life-skills academy and Digify Africa are collaborating to host a three-part interactive workshop under the ‘Boost with Facebook’ programme umbrella in the last week of August.

Run on Pride Factor’s Zoom coaching platform and presented by Digify Africa’s Boost training experts, the three 90 minute sessions will cover using WhatsApp, Instagram and many other online tools to communicate with existing customers, attract potential new clients and enhance business operations.

“We welcome the opportunity to collaborate with Digify Africa and Facebook to showcase the benefits of using digital marketing to improve business performance,” says Dene Botha, MD and founder of Pride Factor Academy. “Having an in-depth understanding of the platforms available to reach your target market in a selective and cost-effective manner is invaluable given the proliferation of online content.”

Dene Botha

Digify Africa’s aim to help all young people in Africa to become resilient and successful as the future of technology impacts the continent is sustained through meaningful partnerships with organisations who support their mission.

“As Digify, the reason behind our collaboration with Pride Factor Academy is their constant work with the youth of South Africa in imparting knowledge and skills.” says Keneilwe Malotle, Boost with Facebook Project Manager from Digify Africa. “Our ‘Boost with Facebook’ programme is built on the same foundation of helping youth be successful, and we want to show young business owners that they can achieve great accomplishments when using the Facebook family of apps.”

Keneilwe Malotle

The ‘Boost with Facebook’ workshop will run on Tuesday, Wednesday and Thursday, 25 to 27 August, from 16h00 to 17h30 daily and will be restricted to a maximum of 100 participants. Each session covers a unique topic and will be fully interactive with participants able to converse with presenters and fellow attendees countrywide.

Tue 25 Aug:              Using WhatsApp to grow your business

Wed 26 Aug:             Finding new customers using Instagram

Thu 27 Aug:              Discover online tools to drive your business

Participating in the ‘Boost with Facebook’ interactive workshop hosted by Pride Factor and presented by Digify Africa is for Free. Go to and scroll down to Specialty Workshops. Note that numbers are limited and applicants will be accepted on first-come-first-served basis.

All of Pride Factor Academy’s digital workshops can be customised for private groups, outreach projects, educational enterprises, incubators, public and private sector entities, NGO’s and more, including coaching education practitioners who are keen on mastering this game-changing interactive technology.

For further information contact